Privacy Policy

1. Who we are

2by4 LLC ("2by4," "we," "us," or "our") is a marketing and growth-systems company based in Downers Grove, Illinois, United States. We are the data controller responsible for the personal information described in this policy. You can reach us at alan@2by4llc.com.

2. Information we collect

We collect the following categories of information:

• Information you provide. Your name, email address, phone number, company, and any details you include when you fill out a form, request an audit, or contact us.
• Automatically collected information. IP address, browser and device type, pages viewed, referring URLs, and similar usage data gathered through cookies, Google Tag Manager, and analytics tools.
• Advertising and platform data. When we run or manage advertising and business tools on platforms such as Meta (Facebook and Instagram) and Google, we may access campaign, page, lead, and performance data provided through those platforms' APIs.

3. Meta Platform data

2by4 LLC uses Meta developer tools and APIs to operate and manage advertising, business pages, and lead generation on behalf of our clients and our own business. When we access information through the Meta Platform, we use it only to:

• Create, manage, and report on advertising campaigns;
• Retrieve and route leads submitted through Meta lead forms and pages;
• Measure performance and improve marketing results.

We do not sell Meta Platform data, and we do not use it for any purpose other than providing and improving the services described above. Our use of information received from Meta APIs adheres to the Meta Platform Terms and Developer Policies, including the limited use requirements that apply to that data.

4. How we use information

We use the information we collect to:

• Respond to inquiries and provide the services you request;
• Operate, manage, and report on advertising and marketing campaigns;
• Maintain, secure, and improve our website and services;
• Send relevant communications, where permitted;
• Comply with legal obligations and enforce our agreements.

5. How we share information

We do not sell your personal information. We share it only in these limited circumstances:

• Service providers. Trusted vendors who help us operate our business — for example, analytics, hosting, CRM, and advertising platforms — who are bound to protect your information.
• Clients. Where we manage marketing for a client, leads and related data are shared with that client as part of delivering the service.
• Legal and safety. When required by law, regulation, legal process, or to protect the rights, property, or safety of 2by4 LLC, our clients, or others.

6. Cookies and tracking

Our website uses cookies and similar technologies, including Google Tag Manager and analytics and advertising pixels, to understand site usage and measure marketing performance. You can control cookies through your browser settings; disabling them may affect some site functionality.

7. Data retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, to comply with our legal obligations, resolve disputes, and enforce our agreements. Data accessed through the Meta Platform is retained only as long as needed for the permitted purpose and is deleted when it is no longer required or upon a valid deletion request.

8. Your rights and choices

Depending on where you live, you may have the right to access, correct, delete, or restrict the use of your personal information, or to object to certain processing. To exercise any of these rights, contact us at alan@2by4llc.com and we will respond as required by applicable law.

9. Data deletion requests

You may request that we delete personal information we hold about you, including any data obtained through the Meta Platform. To make a request, email alan@2by4llc.com with the subject line "Data Deletion Request" and the email address or identifier associated with your information. We will verify and process valid requests promptly.

10. Data security

We use reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, or misuse. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

11. Children's privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.

12. International users

2by4 LLC operates in the United States. If you access our services from outside the U.S., you understand your information may be processed and stored in the United States, where data protection laws may differ from those in your country.

13. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes will be reflected on this page.

14. Contact us

If you have questions about this policy or how we handle your information, contact us at:

• 2by4 LLC
• Email: alan@2by4llc.com
• Downers Grove, IL, United States