Account build and restructure
Campaigns structured around outcomes
Clean separation between prospecting and retargeting, consolidation where the algorithm needs budget to learn, and removal of duplicate or competing ad sets that fragment spend.
Ads Management
Meta and Google ads, managed end to end.
For businesses that already know what they sell and just want a single operator running paid media well across both platforms — no full strategy audit required.
Meta ads
Facebook and Instagram, run by someone who reads the data daily.
Most Meta accounts underperform because creative is stale, audiences are built on autopilot, or tracking is broken in a way no one has noticed. 2by4 handles all three.
Creative direction
Ongoing testing against a real winner
Regular creative rotation with hooks, formats, and angles tested against whatever is currently producing qualified results — not random variation for the sake of variation.
Pixel and conversion tracking
Signal that Meta can actually optimize against
Pixel audit, Conversions API where it matters, and clean event definitions so campaigns are optimizing toward the events that correlate with revenue — not just form fills or clicks.
Weekly reporting
What is working, what is not, what changes next
Short, decision-grade reports focused on CPL, CPA, and creative performance — not 40-tab dashboards that no one opens.
Google ads
Search, Performance Max, and YouTube — only where they earn their spend.
Google campaigns are built around buyer intent first. Search captures demand that already exists, Performance Max extends reach where creative and feeds are solid, and YouTube is layered in only when the funnel is ready for it.
The default is fewer, sharper campaigns — with negative keyword hygiene, proper bid strategies, and conversion tracking that matches what Meta is seeing, so both platforms can be judged on the same scoreboard.
What gets managed
- Search campaigns with real keyword and negative lists
- Performance Max with clean asset groups and exclusions
- Conversion actions tied to revenue events
- Call tracking and offline conversion imports when relevant
- Shared reporting lens with the Meta side
How it works
Straightforward engagement. No audit prerequisite.
This page is for businesses that want someone to run the ads. If a broader strategy or audit conversation is needed first, start here instead.
01 — Intake
Short form, quick call
Share current ad spend, platforms in use, and what the business is selling. A 30-minute call covers fit, goals, and whether 2by4 is the right operator for the account.
02 — Access and build
Onboarding to Business Manager and Google Ads
Access is requested through the standard Meta and Google sharing flow. First two weeks are account build, tracking review, and creative intake.
03 — Ongoing management
Weekly optimization, monthly review
Weekly changes against the data. Monthly review call to align on what moved, what did not, and what the next cycle of testing should look like.
04 — Scope boundaries
Ads are the scope
Landing pages, offers, and CRM remain with the business unless a broader engagement is added. This keeps the fee structured around the ad accounts and the results they produce.
Get started
Tell 2by4 about the account
Share a few details on the current ad spend and what the business is selling. If it looks like a fit, expect a reply within one business day to schedule a short call.
Ads Management Inquiry
Usually reviewed within one business day