1,852 leads that never existed
One builder's Facebook reported 1,852 "leads" in a single month that were never real people — the same form submissions logged twice. A naive total runs up to double the real number.
For shed & portable-building companies
We run your ads, your follow-up, and the numbers no one else can show you.
2by4 runs Meta and Google, builds the CRM and automations that answer every lead in seconds, and tracks every ad dollar to a real cost per sale — by channel and by salesperson. We build websites and landing pages too — or plug everything into the site you already have. Either way, it all runs as one system.
Shed builders and dealer networks 2by4 runs today
The difference
Your ad platforms tell you what they spent. This shows you what you got.
Every client gets a live dashboard fed by the CRM — not by Facebook's or Google's version of events. Spend, leads, sales, close rate, and cost per sale, by channel and by salesperson. This is a working replica with demo numbers.
Your Shed Company
Marketing & sales performance
Data as of Jul 1, 7:04 AM CT
Ad spend
$8,420
▲ 4% vs prior 30d
Leads
1,030
▲ 9% vs prior 30d
CPL
$8.17
▼ 5% vs prior 30d
Sales
43
▲ 22% vs prior 30d
Close rate
4.2%
▲ 12% vs prior 30d
Revenue
$242,200
▲ 18% vs prior 30d
CAC
$196
▼ 15% vs prior 30d
ROAS
28.8x
▲ 13% vs prior 30d
Trend
Leads per day, colored by where each lead actually came from — first touch, written once, never overwritten.
Facebook
Google
Organic
Direct
By channel
Leads deduplicated in the CRM · sales tied to the lead that bought · spend pulled straight from the Meta & Google APIs.
| Channel | Spend | Leads | CPL | Sales | Close % | Revenue | CAC | ROAS |
|---|---|---|---|---|---|---|---|---|
| $5,240 | 861 | $6.09 | 29 | 3.4% | $162,400 | $181 | 31.0x | |
| $3,180 | 169 | $18.82 | 14 | 8.3% | $79,800 | $227 | 25.1x | |
| Organic | — | 96 | — | 9 | 9.4% | $58,900 | — | — |
| Direct / untracked | — | 41 | — | 6 | 14.6% | $37,200 | — | — |
| Total | $8,420 | 1,167 | $7.22 | 58 | 5.0% | $338,300 | $145 | 40.2x |
By salesperson
Every lead is assigned, and ad spend follows the lead — so each rep has a real close rate and a real cost per sale, on Meta leads vs. Google leads.
| Meta | All sources | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Salesperson | Leads | Sales | Close % | CAC | Leads | Sales | Close % | Leads | Sales | Close % | Revenue |
| Dale Whitfield | 258 | 10 | 3.9% | $157 | 52 | 5 | 9.6% | 355 | 20 | 5.6% | $118,600 |
| Tina Alvarez | 244 | 9 | 3.7% | $165 | 49 | 5 | 10.2% | 331 | 18 | 5.4% | $104,900 |
| Mike Keller | 269 | 6 | 2.2% | $273 | 43 | 2 | 4.7% | 341 | 10 | 2.9% | $62,400 |
| Unassigned | 90 | 4 | 4.4% | — | 25 | 2 | 8.0% | 140 | 10 | 7.1% | $52,400 |
| Total | 861 | 29 | 3.4% | $181 | 169 | 14 | 8.3% | 1,167 | 58 | 5.0% | $338,300 |
Also inside: campaign and ad-level breakdowns with live on/off status, custom date ranges, and revenue & ROAS by channel.
The numbers above are demonstration data. The dashboard is real — every 2by4 client gets one, fed live from their CRM and ad accounts.
Why it matters
Without it, you're budgeting off numbers that were never real.
These are findings from real shed-company ad accounts we audited. Every one of them was making budget decisions on inflated numbers.
323 leads, or 161?
Another builder's Google claimed 323 leads in June. Exactly half were real. The rest were the same form fills counted twice, plus map clicks and calls filed as "leads." Real cost per lead: $30, not the $15 on the dashboard.
"Organic," or paid?
On another audit, more than half the leads filed as "organic" were paid ad clicks that lost their tracking on the way to the 3D builder. The ads were working. The report said they weren't.
What we do
The full engine — or just the piece you're missing.
Four pieces, built to work as one system. Take all of them or start with one — everything plugs into what you already run.
Ads
Meta & Google, run by shed specialists
We buy media for shed and portable-building companies only. Rent-to-own funnels, dealer lots, 3D builders — we already know what converts, because we run it every day.
- Campaigns built around your offers — RTO, cash discounts, repos, new lines
- Creative and copy tested continuously, not set and forgotten
- Closed sales fed back to the platforms, so the algorithms chase buyers — not form-fillers
CRM & follow-up
Leads Pipeline — your CRM, built and run for you
Our white-labeled CRM puts every lead from every channel in one pipeline, then follows up so fast the lead never goes cold.
- Instant text-back the moment a lead comes in — nights and weekends included
- Follow-up sequences written for shed buyers, tuned per offer
- Calendars, e-sign, review requests, and rep assignment in one place
Tracking
The only true spend-to-sale tracking in the business
The dashboard above. Every trackable dollar tied to a deduplicated lead, and every sale tied back to the ad that earned it.
- Cost per lead and cost per sale by channel — computed from the CRM, not platform claims
- Close rate by salesperson, on Meta leads vs. Google leads
- First touch written once, so your 3D builder can't steal the credit
Web
Landing pages & websites, when you need them
Offer-specific landing pages that match the ad they came from — and full site builds when you want one done right. Prefer to keep your current site? That works too.
- Fast, single-purpose pages for RTO, repo, and inventory offers
- Built to keep tracking intact from click to CRM
- Full WordPress builds and fixes for companies that need more
Your website: we'll build it — or work with yours. Plenty of clients have us build or rebuild their site. Plenty come with one they like and keep it. Both work — the tracking doesn't depend on us building it, so we wire in around what works and replace only what you want replaced.
How it works
Three steps, and the first one costs nothing.
Intro call & audit
A short call, then we pull your real numbers: what your platforms report vs. what your CRM actually holds. You see the gap — and your true cost per sale — before you pay us anything. Complimentary for qualified shed companies.
We wire the system
Tracking on every lead path, the CRM and follow-up automations, and landing pages where a campaign needs one. Your team keeps selling the whole time — nothing goes dark during setup.
Ads launch, numbers prove it
Meta and Google go live. From then on you see spend, leads, sales, close rate, and cost per sale — by channel and by rep — every month, on your own dashboard. Budget decisions get easy.
FAQ
Common questions from shed-company owners.
Do we have to replace our website or CRM to work with 2by4?
No. Every piece is modular. If your website already works, we leave it alone and plug the ads, CRM, and tracking in around it. Most clients start with ads plus tracking and add pieces as they see the numbers.
Why don't my Facebook and Google lead numbers match my CRM?
Because the platforms over-report. Facebook logs the same form submission in two columns at once, and Google can fire several overlapping conversion actions on one form fill. Adding those numbers together double-counts leads. The CRM is the deduplicated source of truth, so it almost always shows fewer — and more honest — leads than the platforms claim.
What does 2by4 actually handle day to day?
The ads on Meta and Google, the CRM and its automations, the follow-up sequences that answer every lead, offer-specific landing pages when a campaign needs one, and the monthly reporting that ties spend to closed sales. Your team's job stays what it was: talk to buyers and sell buildings.
How do we start, and what does it cost?
Start with an intro call. The audit — the gap between what your platforms report and what your CRM actually holds — is complimentary for qualified shed and portable-building companies. Pricing depends on which pieces you need, from ads only to the full system, and we quote it plainly on the call.
Book an intro call
See your real numbers.
Twenty minutes. Bring nothing — we'll walk through how your leads flow today and show you what a true spend-to-sale report would look like for your company. If we're not the right fit, you'll still leave knowing where your reporting is lying to you.
Prefer to type?
Send a note and we'll reply within one business day.